Taiwan Excellent Brand Association

The professional brand association that is refined by brand theory and practical experience.

The 3rd Strategic Brand Management Seminar For Executives

The Seminar will give practice experience and systematic knowledge with Branding perspective, and help you to develop your brand’s core values.




Introduction of TEBA

TEBA is a non-profit corporate legal entity created by Taiwanese businesses that have their own brand or their product was a winner of the Taiwan Excellence Award. Our  main purpose is to promote Taiwanese brands, Taiwanese products with innovative values, as well as to raise the international image and competitiveness of Taiwanese brands.

Honorary President

Stan Shin

Honorary President

Under the objective trend of the world is flat, the development of Taiwanese industries faces significant challenges. If we do not rely on the foundation in research, development and manufacture currently in existence in the industries, then Taiwan’s competitiveness shall face the pressure of recession.

Featured videos

Youtube Channel




Bpaper provides insightful, in-depth reports and analysis of branding case studies.

Brand Publication

Exploring the various problems of Taiwanese companies in developing their brands and analyzing the current development of Taiwanese brands