Branding Trends in 2018
- Through interviews with enterprises, document the most important factors in term of the five key elements of techniques, integration, observation, MIT quality, brand power for enterprises’ promotion of brand development, and to assist Taiwanese SME to successfully move onto the road of branding.
Branding Trends in 2017
- Through interviews, document the inner path, brand positioning, strategies of major Taiwanese industries’ transformation and brand development, which can assist SMEs set on developing their brand by observing others and internalizing the information to shorten the learning period on branding.
Hidden innovation in Taiwan 2017
- Using clips on social networking websites, create a series of expose on innovative products from Taiwan that are less well known, in order to present the innovative energy of Taiwanese enterprises and discover charismatic products that has a competitive edge.
Brand Expo in TEBA 2017
- The annual TEBA gathering - the first member meeting of the tenth session – 21 members were invited for brand exchange. Each member put on show their most eye-catching products, creating a highly festive atmosphere.
Bpaper 2016
- Short clips based on industry trends, case studies, social platform so that readers can better understand how to use Bpaper’s core tips.
Key Factors of Brand Marketing 2015
- CEOs of 10 brands are invited to share 10 key factors in brand implementation.
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