Branding Trends in 2017
Through interviews, document the inner path, brand positioning, strategies of major Taiwanese industries’ transformation and brand development, which can assist SMEs set on developing their brand by observing others and internalizing the information to shorten the learning period on branding.
Branding Trends in 2017【Preview】
After half a year of preparatory work, locked in five major types of industries, filmed 16 TEBA member manufacturers, and visited brands, innovation, and cross-industry transformation, and gathered the opinions and executions of brand trends in various fields. The essence of building your own brand must not be missed~
Branding Trends in 2017 | Textile design and retail industry
From the ideas in life, to make the best quality spirit, explore the possibilities of innovation in the food and clothing, and use the best ideas to fight business. Make a brand positioning and find out the core value of the brand.
Singtex attaches great importance to R&D and makes coffee grounds that are generally worthless, through technology, making coffee grounds more valuable.
JIU ZHEN NAN is based on culture, inherits brand value, adheres to food safety and protects consumers' health.
Bao Xiong Fishing Gear uses the spirit of the craftsman to create a consumer's trust in the brand.
Branding Trends in 2017 | Precision Instruments and Medical Chemistry
A good brand solves the big and small things in life, and starts from the physical and mental health to create an industry that is close to the person, care and life.
Apex is the first place in Taiwan's medical air bed. Its products are sold in more than 60 countries around the world, placing consumers' needs at the forefront of design products.
KARMA has the largest market share of wheelchair assists in Taiwan, and its products are sold in more than forty countries, combining foreign design talents to create order miracles.
ST.SHINE is the largest and the world's fifth largest contact lens manufacturer in Taiwan, focusing on quality and creating brand value.
Hair O’right offers healthy, non-toxic, eco-friendly hair care products that take on new challenges and change the environment.
Branding Trends in 2017 | Electronic components
With high quality requirements and efficient operation, the electronic component brand is committed to creating higher core values and creating its own brand and continuing to lead the next era of electronic components.
BXB decided to stop the foundry service, invested in the creation of its own brand, and emerged in the public broadcasting system.
JIIN MING Steady quality provides new areas of energy, providing new technology, new thinking design products.
Aker started from the foundry and founded its own brand to penetrate the foreign local market. Changing the past concepts, including quality concepts and service concepts, is conducive to planning long-term market layout in the future.
Branding Trends in 2017 | Machinery industry
In the 1960s, when the economy took off, the machinery industry entered the foundry market and created a wave of Taiwan miracles. After industrial transformation, industrial innovation and integration, the machinery industry has come out of its own characteristics, began to create its own brand, and cooperated with Industry 4.0, which will write a new mechanical miracle in Taiwan.
Aurotek became the leader of Taiwan's entry into the world's mechanical arena. Taking Taiwan as its starting point, it looked to mainland China and the world.
Anderson works hand-in-hand with world-class manufacturers such as Germany, Italy, and Japan to specialize in numerical control machines.
IDAH has been successfully transformed from feed processing to feed innovation industry, and diversified operations create new core values.
Branding Trends in 2017 | Computer and consumer electronics
Taiwanese brands use technology and wisdom to find business opportunities from entertainment and play the most amazing value.
Thermaltake is committed to creating the perfect user experience, combining the latest technology, creating brand value, encouraging team creativity, and patent protection to bring greater value.
ENERMAX own brand marketing in the global computer market, the industrialization of the sunset is extraordinary, take the blue sea that others do not go, and do the brand that others can't.
Cyber service creators and micro-enterprises are at the core, developing the three directions of smart hardware, travel interconnection and cultural brand.
Branding Trends in 2017 | Production footage-1
Look over here~ Look over here~ Hurry up and come to the 2017 brand trend report [computer and consumer electronics], [mechanical], [electronic components] behind the scenes shooting process
At the same time we also want to thank the protagonists of these three films: The full support of Thermaltake, Cyber, ENERMAX, Aurotek, IDAH, Anderson, BXB, Aker, JIIN MING, thank you very much!
Branding Trends in 2017 | Production footage-2
5, 4, 3, 2, 1... Let's take a look at the tempo of me, [Precision Instruments and Medical Chemistry], [Textile Design and Retail Industry], behind the scenes of these two films. We also want to thank the companies that have appeared in these two films: ST.SHINE, Kama, O'right, APEX, Singtex, JIU ZHEN NAN, Okuma. Thank you for participating in the filming so that everyone can see the Taiwanese companies promoting the brand. Faith and intentions~~~
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