Stan Shin

Founder and Honorary Chairman of Acer Inc.
First, Second and Honorary President of TEBA

Honorary President

I have always viewed the promotion of “Branding Taiwan” as my mission. After the merger of Brand International Promotion Association (BIPA) and Taiwan Excellent Product Producers Association to become Taiwan Excellent Brand Association (TEBA), I believe that the power of assembling everyone will be able to contribute to the promotion of "Branding Taiwan".

Under the objective trend of the world is flat, the development of Taiwanese industries faces significant challenges. If we do not rely on the foundation in research, development and manufacture currently in existence in the industries, then Taiwan’s competitiveness shall face the pressure of recession.

In order to establish the ability of international brand marketing, the most important thing is to cultivate talents. To cultivate talents, we need to have a stage to cultivate talents, to invest in international brands with Taiwan's fine products, and to provide an environment and cultivate more talents in Taiwan will be a necessary key resource for Taiwan in the future.

In the future, through the Association's platform, we can all strive together, the members can communicate with one another to shorten the length of learning and share effective experiences, so that Taiwan's brands can shine bright and create "Branding Taiwan" together!

TOP