Key Factors of Brand Marketing 2015
CEOs of 10 brands are invited to share 10 key factors in brand implementation.
Thermaltake | Consumer DNA
What is the top priority for brand marketing? What is the primary focus of consumer psychology? How to explore consumer psychology? We are honored to invite the Chairman Kenny Lin of Thermaltake to share with us what consumers are thinking.
KARMA | Performance decoding (brand strategy and performance management)
How to evaluate brand performance? What are the different check ratios for brand performance? What is the brand market share? We are honored to invite the Chairman Kenny Chen of KARMA to share brand strategy and performance management with us.
BenQ | Aesthetic decoding
What is the relationship between brand and aesthetics? How does brand aesthetics communicate with consumers? How to shape brand aesthetics? We are honored to invite General Manager Conway Lee of BenQ to share with us the importance of aesthetic decoding and branding.
Acer | Digital Decoding
What is the relationship between brands and online platforms? What is the main axis of the multi-function of the network platform? What is the difference between online digital marketing and general marketing? We are honored to invite the general manager Huang Zhongfeng of Acer to share with us the relationship between digital decoding and brand.
Merida | Space Aesthetics
What does brand space aesthetics mean? How is the brand experience implemented? What is the relationship between brand experience and brand culture? We are very pleased to invite Vice President Zheng Wenxiang of Merida to share with us the relationship between space aesthetics and brand.
Taisun | Image Aesthetics
What is the aesthetic value of brand image? What does symbolic meaning mean in brand image elements? What is the connection between symbols and brands? We are honored to invite Chairman Zhan Yuelin of Taisun to share with us the importance of image aesthetics.
UB | Text aesthetics
What are the contents of the text force? What is the brand conversion of the word force? Who is the brand story object? We are very pleased to invite Chairman Zheng Xianrong of UB to share with us the transmission of text aesthetics.
Singtex | Image Aesthetics
What is the meaning of the image? What is the purpose of brand image? What is the brand experience process? We are very pleased to invite Chairman Chen Guoqin of Singtex to share with us the importance of image aesthetics for the brand.
OKUMA Fishing Tackle | Branding of Color Aesthetics
What is the connection between color and brand? What is the brand message conveyed by color? What is the power of color? We are honored to invite the chairman Charles Chang of OKUMA to share the importance of color aesthetics and branding.
O’right | Aesthetics of Product Power
What about the brand? What is brand culture? Why is brand personality important? How to design brand personality? We are very pleased to invite CEO Wang-Ping Ko of the O’right to share with us.
