Fifth and Sixth President

Working together to create brand advantages!

From joining TEBA as a member, to becoming the third president of the Association, and to the end of my tenure on November 20, 2007, I kept on thinking, what can TEBA really do? What should TEBA do? The final decision on TEBA’s main purpose was to combine the industrial, academic and government sectors, to facilitate sharing of brand management experiences between enterprises and cross-industry interactions. So, it is safe to say that TEBA is a platform to bring the power of Taiwanese branded enterprises together and provide exchange of brand experience, while absorbing new information and good concepts from the academic circle or from overseas in order to understand how other brands succeed. Thus, TEBA is also a brand education platform.

You always to leave something behind to show what you have achieved. I was the president for 6 years and I will leave the judgment of how I performed to others, but I at least did my best without any regrets. To let our members know what I set out to achieve, I pushed for the publication of the book Taiwan Excellent Brand Elites. Through the book, our members or those who are interested in this area can see that Taiwan has this many companies working hard on managing their own brand. It also let everyone know that TEBA exists to unit everyone’s voice and power, so that we can bring about more influence and raise Taiwanese brands up high on the international stage.