品牌故事


作者: teba 2025 Jan 22
teba 電子報
作者: teba 2024 Nov 26
In the global synthetic fiber market, Taiwan ranks third, with a remarkable market share of 70% in functional fabrics. This success stems not just from a comprehensive supply chain and non-stop innovation, but crucially a key manufacturing process: dyeing. Logic Art’s smart solutions for dye house have transformed the processes from the traditional "spoon master" era—where workers manually mixed dyes—to single-machine automation and connected production lines. The smart solutions conserve water and dye materials as well as turn the production site into a pleasant working environment just as clean as office spaces.
作者: teba 2024 Nov 26
Do you believe it? A piece of furniture can have four lives! Green House Home, headquartered in Taichung, launched subscription-based furniture in 2023 to serve commercial spaces such as retail, construction companies and new startups. As long as the enterprise pays a leasing fee of 1 to 3 years, it can own a complete set of furniture, which can also be bought out or replaced with a new lease anytime.
作者: teba 2024 Nov 24
Thirty-five years ago, Sinya Digital was just a small 5-square-meter store selling 3C products. Now it has become not only an authorized channel for international brands but also the trusted first choice for e-sports players. As it expands its market territory, Sinya launched the "Anxin Project" , which creates digital learning environments for disadvantaged teens in youth shelters. Starting from Kaohsiung, the project's footprints have spread to counties and cities all over Taiwan.
作者: teba 2024 Nov 23
The chemical dye industry has long been associated with pollution, but “Everlight Chemical” has shattered this perception by becoming a model of environmental sustainability. Starting in 2005, the company committed to carbon auditing with a target of reducing carbon emissions by 26% by 2031. In 2023, sustainable products accounted for 70% of Everlight Chemical's total revenue. Through the development of water-saving, energy-efficient, salt- and alkali-free chemical dyes, Everlight Chemical has extended its partnerships across both traditional and high-tech industries, enhancing Taiwan's supply chain competitiveness on the global stage.
作者: teba 2024 Nov 19
In the fiercely competitive hair products market, how can this company with only 130 employees create differentiation and find a unique brand position? MacroHI specializes in scalp care and owns a world-leading scalp database. In recent years, it goes all-in on sustainability, inviting suppliers to use green electricity, develop low-carbon bottles, and establish recycling systems. With products sold in +20 countries, MacroHI believes that ‘consumption can change the world’ and ‘prosper with partners and the environment.’
作者: teba 2024 Nov 16
"Life is like fishing - every cast is a challenge." With the fighting spirit of anglers at sea, Okuma Fishing Tackle Group. has grown from a small Taiwanese enterprise to the world's top three fishing tackle brand over 30 years. Although 90% of its revenue comes from overseas, Okuma remains deeply connected to its hometown, establishing Okuma Center to promote marine education and bringing together industry partners to create friendly fishing environment. This is because Okuma believes that, "As one of the top three global fishing brands, I have the responsibility to transform Taiwan's fishing culture."
挑戰極限追求永續的歐都納
作者: teba 2024 Sep 25
Driven by the passion for nature and a vision of "letting the world see Taiwan," ATUNAS organized Taiwanese mountaineers to conquer the highest peaks on seven continents. Seeking sustainability, ATUNAS pioneered recyclable, fully circular sports shirts. It vows to become Asia's most eco-friendly outdoor brand by 2031. This is the journey of 50-year-old SME born and raised in Taiwan that continues to push boundaries and break records.
崙禾社企的田庄蘆筍夢
作者: teba 2024 Sep 1
LW Social Enterprise, under the leadership of Chairman Chen Wu-tung, has revived the local community from economic decline through cultivating and processing asparagus, which has increased farmers' incomes. They also organize traditional sports competitions to bring the community together. By addressing both economic and emotional needs, LWSE is steadily realizing the dream of rural revitalization.​​​​​​​​​​​​​​​​
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